Blackwell Built Construction
New Wix site and local-SEO framework position Blackwell Built as a passive-house expert; performance tracking underway following the fresh launch.
Quick Facts
Technologies:
Platform:
Status:
Project URL:
Client:
Wix, CMS, Local SEO
Web
Deployed
Blackwell Built Construction
Project Title
Blackwell Built Construction – Passive-House Pivot & Local-SEO Relaunch
Industry
Residential Construction / Passive & High-Performance Homes
Technologies & Tools
Wix Studio site builder, Wix CMS, Wix SEO Wiz, Google Business Profile setup, Structured-data Schema, Local citation management
Client
Blackwell Built Construction – Northern Kentucky–to–Nashville contractor repositioning from remodels to energy-efficient new-home builds.
Challenges
Brand repositioning – shift public perception from “remodeler” to “passive-house specialist.”
Keyword ground-zero – the company had no rankings for phrases like “passive home builder” or “high-performance homes.”
Two-state footprint – content and citations had to target multiple cities across KY and TN without triggering duplicate-content issues.
Solution
Website Overhaul (Wix Studio): Modern scroll-light templates, interactive wall-assembly graphics, and CMS-driven case studies empower staff to publish without code.
Service-Area SEO Architecture: Dedicated, geo-tuned pages for Passive House and High-Performance Homes —each with unique on-page copy and schema.
Local-Pack Readiness: Claimed & optimized Google Business Profile, embedded review schema.
Educational Content Funnel: Blog and guide templates ready for monthly posts on blower-door testing, HRVs, and tax incentives—designed to capture search intent and nurture leads.
Early Indicators & Next Steps
Indexation complete – target pages were crawled and indexed by Google within 72 hours of launch.
Keyword tracking in place – SEMrush campaigns are monitoring 50 high-value phrases across KY & TN markets.
Review request workflow – post-project emails and QR codes are ready to drive Google reviews, a key local-SEO signal.
Performance data (rankings, traffic, lead volume) will be assessed after the first 90-day crawl/settling period.
"Apps By TAP was superbly helpful in creating a website for my business. They demonstrated a level of expertise that brought my ideas and business model to life. Since the site was launched and only in a short amount of time, I've seen huge improvements to site traffic, inquiries and client feedback. They tailored their questions and site development to align with what I wanted. They asked the right questions to help extract information that I wasn't sure exactly how to articulate. No doubt they were invested in presenting the vision I wanted."
- Paul B.